Friday, February 10, 2012

Zooey Deschanel & M. Ward "So Long"

My kids love Winnie The Pooh.

In fact, my toddler, has only about 12 words at this point ("No," "Mine," "Daaaaaaaaaaaaaaaaaad") and one of them is "Pooh."

So when we started seeing trailers for a new Winnie The Pooh movie, we were excited.

But what was the song in the trailer?

"Somewhere Only We Know" by Keane??? Why? Weird . . .

It's certainly not uncommon for a movie to appropriate a popular song to run under the trailer, even if it has nothing to do with the film.

But for a Disney/Pooh film? You'd think they would stick to original, Pooh-music.

I mean, can you imagine the trailer for "Beauty And The Beast," set to U2's "The Sweetest Thing" or something? No.

Thinking about it a bit, I did grasp the marketing ploy.

They were marketing to me, directly (and people like me).

It's not lost on me that the song came out in 2004, the same year I met my wife. And now, 7+ years later, we have two Pooh-loving kids.

How many other folks out there are like my wife and me, who have warm feeling about the time period this song evokes, and now have kids?

So I get it.

But still, couldn't they have created some original songs, featuring a talented contemporary songwriter, a la Carly Simon and her memorable work on earlier Pooh films?

My father-in-law (though, unlikely moved by the Keane song), saw the commercial and bought the DVD for the kids for Christmas.

And what a pleasant surprise to find out that there are several songs in the movie performed by Zooey Deschanel and M. Ward (usually known as She & Him, but here credited individually).

Again, they're probably marketing to my cohorts, but hell, it worked. The song is cute, but quirky enough to not be irritating.

Sweet like hunny . . .

"So Long" is a Grammy nominee for Best Song Written for Visual Media. Join mvyradio this Sunday, as we live cover the Grammys on our Twitter page.

Hear the song on Youtube.

See the trailer with the Keane song on Youtube.

Hear Carly Simon's take on Pooh on Youtube.

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