When I was a kid, I worked at an ice cream stand.
People loved it. For many, coming to get an ice cream was a highlight of the day. Coming to OUR ice cream stand, was a part of their summer experience. To this day, I'm sure that people who lived or summered in the Newburyport area have warm memories of Haley's Ice Cream.
Compliments at Haley's were easy to come by. You weren't selling life insurance or bath fixtures. When you gave them what they had ordered, there was a light in their eyes, and a grateful thank you on their lips. They might even tell you that they love the ice cream you make.
But that was nothing.
It's been a pretty amazing two months, and so much of it has gone by so fast that it was hard to take in, process and respond to, as it was happening.
Two months ago, mvyradio told its listeners we needed $600,000 to survive. And the listeners responded.
Now, I didn't have a lot of doubt that we could raise that much money. I knew people loved our station and were willing to donate $25 or $100 or more, to keep it alive.
But I just can't get over the number of messages that we got from people who didn't just say, "I love your station," or "I want to support you," but went on to tell very personal stories about how much a part of their lives the station had become.
People wrote us about collectively listening to "Alice's Restaurant" as a family, singing while all on the phone together because the family was apart of Thanksgiving.
More than a few folks told us of hitting mental health low points, but being able to turn to the station, hearing a song that lifted them up, or even picking up the phone and having a DJ who wanted to talk to them.
We heard from an ICU nurse who would bring a radio to a patient if the unit was having a particularly loud or chaotic night. The music was a distraction and a comfort.
And I got a very personal letter from a woman who had discovered the station via her husband and listening became something they shared. Even years after his death, she would hear a song on MVY and think "That's a tune he would have loved." She needed the station, because the music was her way of staying connected to her love. "Don't die," she wrote.
We got donations from 3800 listeners.
And among those, we got donations from many musicians. Not necessarily big names. But folks we have supported. Local and regional.
We got donations from Record Label people, Radio promotions people, and even DJs from other stations. They recognize that MVY is unique, valuable and worth saving.
And, special in our hearts, were the donations we got from our own families. The Moms and Dads and Brothers and Sisters of the station staff pitched in too, and it was great to see a familiar last name (Dacey, Redington, Phaneuf, Hammond and many more) land in the donation box.
Saturday was the mvyradio Big Chili Contest, and that's where the hugging began. People we've known from around, or people we've never met before in our lives, gave us hugs, told us that they love us and congratulated us.
It was much more love than I ever got serving ice cream.
The song in my head (and there's always a song in my head) was this Big Star tune. I'll put the lyrics below, because it really speaks to our story and success. I love that he sings about things being "so probable."
Thank you, Friends. Personally, and professionally.
You saved mvyradio.
Hear the song on Youtube.
Thank you, friends
Wouldn't be here if it wasn't for you
I'm so grateful for all the things you helped me do
All the ladies and gentlemen
Who made this all so probable
Thank you, friends
I rejoice to the skies
Dear ones like you do the best I do
As far as can see my eyes
Without my friends I got chaos
I'm off in a bead of light
Without my friends I'd be swept up high by the wind
All the ladies and gentlemen (I said all)
Who made this all so probable
Thank you friends (thank you, again)
Dear, dear friends (thank you, again)
And again, and again
Never too late to start
Monday, January 28, 2013
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