My Morning Jacket "Wonderful (The Way I Feel)"

What do you do when a band you like, a band you've supported in the past, makes a record/puts out a single, that just doesn't fit the sound of the station?

Well, you have two choices. You can just ignore the record, and hope their next record returns to the sound you previously embraced.

Or you can dig deeper on the album, go past the single, and find something that is more sonically appropriate.

My Morning Jacket has made a really cool, diverse, expectation-challenging record, but the first single just isn't something that would sound right on mvyradio.

There IS a great track on the album, that would fit the station just fine, in a neo-Neil Young kind of way. But should we play it?

A single serves as an advertisement for the album. So usually, a single is selected as a song that is a good representation of what the record sounds like.

And I can tell you from experience, if we play a single that doesn't sound like the rest of the album (or play a great single, from an otherwise shitty album), I'll get phone calls and emails.

"I bought that record because you were playing that great song. But the rest of the album doesn't sound like that/is lousy."

I feel bad if we led folks to spend their 14 bucks, on something that is a total disappointment.

"Wonderful" is not what the My Morning Jacket album sounds like.

Should we play it?

(And if the answer is Yes, do you promise not to send me pissy emails if you don't like the record?)


See the video on Youtube.