We loved Katie Herzig's last record, and we were happy to play it.
But I know, from her manager, that promoting the record was made tough by a crowded field.
Katie is a talented singer and songwriter, with smart, observant lyrics and enough pop acumen to cross from our little neo-folkie world to gain more mainstream attention.
And while that is a generally positive description, it also happens to be an apt description for a crowded current crop of talented smart female singer songwriters with potential crossover appeal.
I don't think Katie's last record sounded just like Ingrid Michaelson or Cobie Calliat or Sarah Bareilles or Brandi Carlile or Regina Spektor or Yael Naim or A Fine Frenzy or Brooke White or . . . well, you get the picture. It's a crowded field.
What do you do to distinguish yourself?
Well, you make a record that goes beyond that. Pushes further. Proves that you're not just a songwriter, you're an artist.
"Free My Mind" from Katie's forthcoming record, seems to go further and draws a definitive line between a standard-issue singer-songwriter, and where she is.
More importantly, it suggests that she will grow. And that makes the journey worth taking.
Hear the song on Youtube.
Thursday, August 4, 2011
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