Monday, November 15, 2010

Norah Jones "Dear John"

Traditionally, the poor and the outsiders innovate. The establishment co-opts, then eventually ruins the form.

So I've been curious to watch large companies navigate the modern world of promotion, with viral marketing and social media and such. If they appropriate guerrilla techniques, will they use them wisely, or will they sing the tone-deaf note of crass cash grabs.

Not surprisingly, Norah Jones (and the people behind her) navigate this field with an appropriate amount of taste and restraint.

For her new album "Featuring" which compiles tracks of collaboration from throughout her career, her label has produced a short interview piece for each of the tracks on the record.

They're informative, and they make good use of the $$$ behind them with good production values and editing to make something interesting, that makes me want to listen more.

Listen to how engaging Ryan Adams can be, as he compares his writing style to Norah's, and explains who the two styles met and succeeded.

Nice work!

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