Friday, March 21, 2014

Parkington Sisters "Inside My Head"

Radio is great for Theater Of The Mind.  But sometimes you just want a picture.

I mean, yes, as DJs we can actually engage the listeners brain more/better by saying "the purple elephant ran gracefully through the shopping mall" and allowing them to imagine it, rather than just showing them a Photoshopped facsimile.

That being said, we live in a multimedia world.  So sometimes it's good to share the visual.

I read a suggestion somewhere, that DJs using Social Media should approach connecting with the audience in the same way they might do a live break on the radio.

So we're doing some experimenting at MVY.

The video below is being posted on our Facebook page today.  It's a short promotion for our upcoming Monday Free CD, where yes, I tell a quick personalizing aside and then tell you how to win the CD, just like I would if I were doing a break on the air.

Hopefully this is more effective and engaging than just posting a Facebook status "Our Monday Free CD is from The Parkington Sisters!"

BTW, how cool and classy, to send a note just showing simple appreciation?  The world (not just the radio world) would be a better place if this kind of thing happened more often.

See the video on Youtube.

Hear the song on Youtube.

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