Because we cover these artists really well, it's not uncommon to take some of the most famous songs by these artists, like "Casey Jones" or "Ramblin' Man" and put them in a very, very low rotation.
On the surface, that might be counter-intuitive. The most popular songs should be played the most, right?
But these are also the songs that you are likely to hear elsewhere. Classic Rock stations have been grinding these tunes for years, so just occasional play on MVY goes a long way because you are likely to hear these songs elsewhere.
It's pretty rare that something about the MVY library surprises me.
I've been Program Director/Music Director since 2005. And I've been doing work with our song library database for over a decade.
But last week, something really surprised me.
I was out somewhere and I heard "3 Little Birds" by Bob Marley. And I thought, "Gee, I haven't heard this on MVY in a while. Did I take it out of rotation and 'Rest' it?"
I'll do that sometimes. "Rest" a song, by pulling it from rotation for a few months, or a year. The idea is that when it returns to rotation, the listener may not have realized it was gone over the course of the year, but hears it and says, "Oh, I haven't heard this in a while."
So was "3 Little Birds" resting?
I went to the database. No "3 Little Birds."
The database was created in 1999. So any song that has ever been in regular rotation at any point since then, is in the database. Songs that maybe we have the CD for, and might play but request but are otherwise not in regular rotation are not there.
"3 Little Birds" not being there means we haven't played it as a regular part of rotation for at least 15 years.
I realized there might be some other Marley songs missing from rotation. So I went to iTunes to see his most popular songs.
I was shocked to see that there is a whole list of Marley tunes, not in regular rotation on MVY:
"One Love"
"Could You Be Loved"
"Buffalo Soldier"
"Redemption Song"
"Rock My Boat"
These are all songs that you can hear any day of the week on your local classic rock station, or at a party, or out in public somewhere.
So it's not that I hadn't heard any of these songs since 1999. I was hearing them. And I was hearing them enough that I hadn't even noticed that MVY wasn't one of the sources.
I don't know if our listeners have noticed. But I will remedy this by getting all these songs into rotation. Albeit a low, low rotation.
If I can go 15 years without noticing they are missing, they probably only need an occasional spotlight.
I was thinking about other people's record collections---I do that sort of thing.
You can often learn a lot about someone from the contents of their record collection. That is, if they are the kind of person who buys a fair number of albums.
But what about the folks who don't buy a lot of music---generally, they are somewhat inscrutable via their record collection, because a) there's not a lot of data to be mined, and b) they tend to have the same handful of albums.
I mean, if you are my age and you went to college in the late 80s/early 90s and you had a friend who only had 10 CDs, odds are pretty good that their record collection contained, several, if not all of the following:
Bob Marley/Legend
Boston/Boston
Steve Miller Band/Greatest Hits
Paul Simon/Graceland
R.E.M./Out Of Time or Green
Something by The Beatles
U2/The Joshua Tree
Van Halen/1984
Prince/Purple Rain
INXS/Kick
In other words, they probably owned some pretty conventional, crowd-pleasing, easily-consumed records.
Which is why my girlfriend's best friend was a bit of a mysterious anomaly.
She literally only had about 10 cassettes, but they were the kinds of albums that you weren't going to run into by accident. Hip stuff that you didn't really hear on the radio, or blasted from speakers at a frat party. Music that you would have to dig to find.
And if you were the kind of person who would dig to find music, in theory, you'd have to be passionate enough about it, to want to get more than just 10 cassettes worth.
Her entire music collection didn't fill a shoebox, but it was through her that I learned the phrase, "You'll dance to anything by The Communards!"
I'm the Program and Music Director of mvyradio, a broadcast and internet station on the Island of Martha's Vineyard. You can hear it here.
I've been in radio since the early 90s, programming shows. As Music Director, I receive dozens of CDs and songs every week, from Record Labels, Promotion People and Independent Artists. I try to listen to everything anyone asks me to.
So the old iTunes list is pretty long.
The idea of this blog is to go to that list, grab one (usually at random, but not always) and write about it. Every song has a story. How it fits into the artists oeuvre. What it meant to me when I first heard it.
I'll try to post the song in full, whenever possible, and I invite you to listen and tell me what it makes you think of.
And for more great music, you can stream mvyradio from anywhere in the world, here.