Sometimes, the case for a song it made quickly. "It's a one-listen song" is a line employed by promo folks when they know a tune is going to be quick to win people over.
Sometimes, the case for a song is made slowly.
The Lord Huron record has been out for a year, and folks have been talking to me about it for a year.
I liked the first single, "Time To Run," but we didn't add it. I felt like the beat was a little on the modern side. And that very contemporary thing of making the vocals seem very far away and church chorus-y, while popular, is quite the opposite of the voice-up-front-and-clear folk roots of MVY-core artists like Dylan and John Lennon and Gregg Allman, etc, etc, etc.
Lord Huron was at Newport Folk, and I did catch a good chunk of their set. In short, they were super-impressive. And the singles, including the second one "She Lit A Fire" sounded strong.
And Jess Phaneuf has been lobbying for this band.
Now, so have a few listeners.
Getting emails asking "Why don't you play more polka?" isn't going to get MVY to play more polka.
But when we're on the fence about an artist, then hearing that listeners are excited about a band, is helpful.
We're passed the time of year when we're going to get any singles from major artists, so now is the time we can go a little farther afield, and add a track like "She Lit A Fire."
Hear "She Lit A Fire" on Youtube.
Hear "Time To Run" on Youtube.
Thanks PJ - Lord Huron's sound has been described as "music that you'd like to live in". The sound has hooked me - the band will be in Boston at the Royale on February 4th.
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