This week, I'm looking at artists that we came to play later in their career, asking the question "should we go back and play the band's earlier tracks?"
Here's a bit of a spin on this week's theme . . . what about a band that we did play, but didn't really end up following. As in, we played something from several albums ago, but didn't ever play anything from subsequent records. If they have an old song that's really great, is it worth it to put into rotation?
We haven't added a new Stereophonics song to the station since 2003's "Maybe Tomorrow."
But if you go back to the 90s, they have a fantastic song called "Traffic."
If you're a people-watcher, this is a great song for you, as the narrator is stuck in traffic, looking at the woman in the next car and imagining what her story might be.
Great tune, but to go back to the original issue (which I talked about on Monday), if you play an old song, you only play it infrequently. And if you play it infrequently, it isn't familiar to the listeners. And if there isn't familiarity, well, you lose a chunk of your listeners to someone else down the dial. Unless, the song is so arresting that even though the listener hasn't heard it before, they are captivated by it.
So (if you've never heard this song before), are you captivated?
Hear the song on Youtube.
Hear the song on Youtube.
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