Adele "Rumour Has It"

I, and perhaps you, are of the generation where MTV mattered, musically.

Artists made videos, and we were excited to watch them.

But MTV evolved to a lifestyle channel, and music videos have been largely irrelevant to the channel for so long, that I just don't think videos matter to the current generation.

Videos have started to matter again, though, here in the age of Youtube. Online videos have proven to be a successful way to get an artist's music out there.

So I was curious to check out Youtube's newly updated Music page, which now lists the 100 most popular music videos on Youtube. And you can play them like a "Channel," one video after the other, like you were watching MTV in 1982.

I was curious, because I kinda thought---since music videos aren't really a part of the current generation's pop culture, but are hugely a part of my generation's orientation---that there would be a pretty strong showing of mvyradio-type artists on the list.

How wrong I was. Of the Top 100 videos, the only mvyradio artist on the list of most played videos on Youtube, was Adele.

The list was predominately Pop artists like Jennifer Lopez and Rebecca Black and such.

And I wondered, now that there is this page, will my generation rediscover their passion for the music video, and bring more adult artists to the top 100?


See the video on Youtube.